Автор: Андрей Прокопьев (ночной дежурный редактор)
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These pundits were consciously trying to build a science of entrepreneurial success. By 2012, Blank said that the National Science Foundation was calling his customer development framework “the scientific method for entrepreneurship,” and claimed that “we now know how to make startups fail less.”[1] The official Lean Startup website claims that “The Lean Startup provides a scientific approach to creating and managing startups,” and the back cover of his book quotes Tim Brown, CEO of IDEO, saying Ries “proposes a scientific process that can be learnt and replicated.” Meanwhile, Osterwalder claimed in his PhD thesis that his Business Model Canvas is rooted in design science (the precursor to Design Thinking).
在此背景下，华润啤酒全年销量达1103万千升，实现1.4%的正增长，营业收入约为364.89亿元，与上年大体相当。